A social media calendar is a summary of your upcoming social media posts, organized by date. It can be in the form of a spreadsheet, a Google calendar, or an interactive dashboard (if you're using a social media management tool). By completing just one task each day for the next 30 days, you can completely transform your social marketing strategy. Cross-collaboration is very important for almost any marketing team, and Hootsuite has a way to make it even easier.
For example, Hootsuite leaves room in its posting calendar for social media experiments to make sure the team is working on real-world results, not just theories. Content is what fuels social media, so it's critical that you consider creating engaging, high-quality content as a top priority. Social media content moves so fast that from time to time you might be puzzled, so a pre-scheduled social media content calendar should be your new best friend. To make sure you don't lose sight of all that content, record it in this tab so you'll never be left without knowing what to post on social media.
The best social media calendar is one that saves you time, speeds up processes, and helps you work smarter, not harder. I've created a list of 25 practical social media strategies that work for us here at Buffer and I'd love to share them with you via email. With so many social networks available to us, it's important to stay organized and have a plan for when and what you're going to share on these platforms. Constant testing allows you to understand what works and what doesn't, so you can refine your social media marketing strategy in real time.
Content posting strategies can vary by social media platform, and you should consider not only what you post, but also when you do it and how often. You know who your ideal customer is and you used that information to create your social media mission statement. It also makes it easy to coordinate your organic and paid content, so you can make the most of your money on social media advertising. For example, a small business owner who makes their own social media post will likely have a much simpler calendar than a large brand with a full social team.
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